A Dutch social experiment in waste management.
Together with ROVA we created a challenge to get families waste free in 100 days. On average households have 89% waste reduction at the end of the program. In 2017 we launched the program in more then 100 municipalities.
ISWA Communications Award in 2015!
The jury deemed this campaign the best project because of its strengths on all fundamental elements that make communication and social marketing plans effective. The judging panel was particularly impressed by the quality of planning, in which a clear strategy with detailed and measurable goals was outlined. This project is now adopted by Foster.
Project
100-100-100
Client
ROVA, NVRD, VANG, Boerdam.
What I Did
Concept, producer, platform
Over 100 municipalities in the Netherlands.
87% less waste per home.
People show that it is possible to reduce 87% of their waste.
Challenge the community
Over 5000 participants.
Over 5000 fanatic participants, young and old, every body can join.
In the media.
- 2014: RTV Oost: Experiment met 100 huishoudens die 100 dagen zonder afval leven.
- 2015: RTV Oost: 200 kilo minder afval per persoon door experiment Rova uit Zwolle
- 2015: Gemeenten en fabrikanten zijn aan zet in strijd om minder restafval.
- 2015: Circulair ondernemen: Circulair leven begint bij jezelf.
- 2015: 100-100-100 winner of the ISWA Communication Award
- 2016: VANG: 100-100-100 groeit.
- 2016: VANG: Het blijvende succes van 100-100-100 (& 100)
- 2018: Gelderlander: 180 gezinnen gaan voor afvalvrij huishouden.
- 2020: Afvalonline: Afvalpreventieproject 100-100-100 gaat internationaal
